Preliminary Task

Preliminary Task –Music Video

The first of three preliminary tasks was to create a music video with the song ‘Candy Shop’ by Madonna.  In this piece I worked with two other people and we came with a suggestion, in order to make a successful music video you need to keep the cuts fast and simple. As you will see in this video we used a number of different clips more than once which I thought worked really well as this made the clip seem fast and smooth which worked really well with a music clip. I decided that colour is highly important with a song that is happier rather than sad or depressive emotion. Therefore, with the song being more of an upbeat nature, I believed it would be relevant to include colour that was bright and vibrant.

I have learnt that in order to make a successful music video you need to be able to tell a story through the emotions of the actors as well as everything that is included in the mise en scene of the music video.

(Video to be Uploaded)

Preliminary Task – Documentary

The second of the three preliminary tasks was to create a documentary that appeared to be informative and of a relevant subject. The subject that I and the other two people I worked with decided to base our documentary around the sports facility here at our school Tavistock College. The conventions of a documentary is to keep it interesting by adding a number of cutaways as well as including interviews with people but adding a cutaway as the interviewee is talking as this makes the person speaking not seem to talk long to a point where the audience loses interest and seem more interesting. This is also a great way in showing the audience what that person is talking about.

What I have learnt from completing this preliminary task is the idea of using cutaways as well as the voice overs that we implicated over these and found this was a very successful technique to making a documentary interesting.

(Video to be Uploaded)

Preliminary Task – Television Advert

The final preliminary task to create was a moving television advert. The product that I and the other two got given to advertise was a men’s sure adventure can of deodorant. The conventions I learnt from creating a T.V advert was to keep what was happening within it clear and ensuring the audience are clear on what product is being advertised to them. I decided it would be a good idea to relate the plot of the advert around the can of deodorant which would be a guy working out in the gym and then using the can of deodorant after the work out. We also used the slogan which is also already marketed by Sure ‘Sure it won’t let you down’. 

What I have learnt from creating a television advert is how to make cuts fast and snappy and not drag as well as selling a product as clearly as possible in such a short space of time.

 

 

Sure advert - with music - complete cts from Tegan Cunningham on Vimeo.